AGNEEPATH Threatrical Breaks Buzz Records

(Ormax Media)

The Agneepath theatrical, which launched with Bodyguard, has broken records on Ormax Media’s film awareness tracking tool Cinematix, with a Buzz of 15% and Reach of 85% within one week of the theatrical launch.#

These numbers are higher than those of Don 2, which launched its theatrical with Zindagi Na Milegi Dobara and scored 8% on Buzz and 75% on Reach.

Agneepath also stands apart when compared to two other launches around the same time. Ranbir Kapoor starrer Rockstar generated a Buzz of 10% and a Reach of 57%, while The Dirty Picture scored 4% on Buzz and 41% on Reach, both in their opening weeks of the campaign.

The Cinematix track is conducted every week across India to measure the performance of the marketing campaigns of various Bollywood films.

Ayan Mukerji's film delayed by 3 months

(Kunal M Shah, Mumbai Mirror)

Ayan Mukerji's much talked about next film might take some time to go on floors. The film that was supposed to go on floors this November has now been pushed to 2012.

Thanks to lead actor Ranbir Kapoor's other project Barfee. An entire schedule of the Anurag Basu directorial venture starring Ranbir Kapoor, Priyanka Chopra and Ileana D'Cruz has been delayed.

A source informed us, "Ayan was all set to go on floors right after Rockstar releases. However, now he will have to wait for at least three months. Ranbir has been stuck with the shoot of Anurag Basu's Barfee. He has given the dates for Ayan's film in January."

Karan Johar pushes Agneepath release to January 26, 2012

(By Bollywood Hungama News Network)

Every big filmmaker these days wishes to release his film during a festive / holiday weekend. Salman Khan starrer Bodyguard which recently released during Eid / Ganpati raked in the moolah and now even SRK starrer Ra.One is expected to open huge this Diwali.

Reema Kagti's untitled Aamir Khan starrer and Venus' multi-starrer Tezz were supposed to release on Republic Day (Jan 26) weekend next year. However, Aamir feels that the post-production may take some time and hence has decided to arrive at a later date.

With one slot open on the Republic Day weekend, Karan Johar has now shifted the release date of his magnum opus Agneepath from Jan 13 to Jan 26. Karan tweeted, "AGNEEPATH is now releasing on the 26th of January, 2012".

Agneepath music not typical of Karan Johar

We all know Karan Johar is working on the remake of Agneepath. This is what he has to say about the music of the film," Dharma productions is known for the soulful music in its films. But this time we needed to bring in dhan dhana dhan kind of music which will match the film. I am extremely thrilled to fulfil my father's long cherished dream. He wanted to make this film in a commercial way." There is a refreshing Ganpati number which stands apart from the usual KJo kind of tracks. In fact it was Hrithik Roshan, who plays Vijay Dinanath Chauhan, who gave the idea to have loud music which creates an impact on the screen. He thought that KJo style of music would not be right for an action packed film like Agneepath .

(India Today)

I got a shock when I saw myself: Sanjay Dutt

Sanjay Dutt admits he’s never been happier in his life. “Having Manyata as my wife is the best thing that could have ever happened,” he smiles contentedly. Interestingly, at a time when he’s finally at peace, the star has just shot for a “totally dark” character in producer Karan Johar’s
Agneepath.

“I was spellbound by the way Karan (writer-director Karan Malhotra) conceived his Kancha Cheena and happy that I was getting a chance to show people what I was capable of as an actor. But I also wondered how I could play someone so chillingly evil,” he admits.

Shrugging off all comparisons to Mukul S Anand’s Agneepath (1990), Sanjay says that this film is “more earthy, raw and grounded”.

He also points out that while Danny Denzongpa’s Kancha Cheena had hair, his head is clean-shaven. “We’d earlier thought of going in for prosthetics but when we reached Diu it was so hot that the make-up started to melt. That was a problem because it took three hours to put it on and two hours to take it off. So, I decided to go bald. And when I looked into the mirror after my session with the barber, I got a shock because I’d never had a mundan (tonsure) even as a child,” he says.

Sanjay’s twins, Shahraan and Iqra, were confused by their dad’s new look too but they quickly got used to it.

“Now they are wondering why small, prickly hair have suddenly sprouted,” the actor laughs, adding that he would drive down from Diu every Saturday to spend the weekend at home.

“It was a long ride after a physically gruelling schedule but the children are too young and I didn’t want to disconnect with them for 60 days,” he reasons.

The first look of Agneepath was unveiled with Salman Khan’s Bodyguard last Friday and received an overwhelming response.

The trailer on the Dharma Productions channel on YouTube got over 60,500 hits in 48 hours, making it one of the five most-viewed last week.

Also, it was trending on other websites with the khalnayak (villain) grabbing eyeballs.

Co-star Hrithik Roshan is confident that Sanjay’s Kancha Cheena will be as unforgettable as Mr India’s Mogambo.

That draws a smile, “Well, Mogambo and Sholay’s Gabbar Singh are my all-time favourite bad men.”

(Roshmila Bhattacharya, Hindustan Times)