(Ormax Media)
The Agneepath theatrical, which launched with Bodyguard, has broken records on Ormax Media’s film awareness tracking tool Cinematix, with a Buzz of 15% and Reach of 85% within one week of the theatrical launch.#
These numbers are higher than those of Don 2, which launched its theatrical with Zindagi Na Milegi Dobara and scored 8% on Buzz and 75% on Reach.
Agneepath also stands apart when compared to two other launches around the same time. Ranbir Kapoor starrer Rockstar generated a Buzz of 10% and a Reach of 57%, while The Dirty Picture scored 4% on Buzz and 41% on Reach, both in their opening weeks of the campaign.
The Cinematix track is conducted every week across India to measure the performance of the marketing campaigns of various Bollywood films.
Welcome to News Blog of Karan Johar where you will catch every buzz and rumor about India's No.1 Director and his producion house - Dharma Productions.
Image : Dharma Productions
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